The Pillars
Accelerating Revenue Organizations
Creating strategies and workflows that amplify marketing, sales, and RevOps
Paul Plaza
/// Digital Marketing Director
/// RevOps
/// Sales
Building teams, tech stacks, and workflows to grow pipeline and produce more closed-won deals for B2B SaaS organizations
My journey
From technical expertise
to Leading Teams
I believe having a strong technical background is a prerequisite for building high-performance teams and creating strategies that move the needle.
Over the past decade, I’ve been able to build a dynamic career within B2B SaaS by learning to the language of revenue operations – analytics, attribution, and ROI.
Let’s connect and see how I can help grow your business.
Skills & Certifications
/01
CRM + Marketing Automation
HubSpot, Salesforce, Google Marketing Platform, Apollo, ZoomInfo
/02
SEO
SEMRush, ahrefs, SurferSEO, Moz Pro, Yoast, Google Search Console
/03
PPC + Social
Google Ads, LinkedIn Ads, Microsoft Ads, Capterra, G2, Software Advice, MarketBeam
/04
Analytics
Google Analytics GA4, HubSpot Analytics, Salesforce B2B Marketing Analytics, Tableau, Data Studio
/05
Creative
Adobe Creative Cloud - Photoshop, Illustrator, Lightroom, Premiere Pro, Figma, Miro
/06
Intent Data
Clearbit, G2 Intent, Lead Onion, ZoomInfo Intent, 6sense
/07
Web Development
HTML, CSS, JavaScript, WordPress, Webflow, CloudFlare, WPEngine, Dreamhost
/08
AI - LLMs
agent.ai, Hubspot Breeze, ChatGPT, xAI Grok, Google Gemini, Zapier
/09
Hubspot Certifications
Inbound Certified, Marketing Software Certified, Sales Software Certified, SEO Certified
/10
Google Marketing Platform
Analytics GA4 Certified, Tag Manager Certified, Google Ads Search Certified
Companies I've worked with
what i've done
Experience
AlayaCare
Director of Digital Marketing | May 2023 – May 2025
Home-Based Care Software for Home Care, Home Health, Infusion, Hospice, and IDD
-
SEO - Grew organic User acquisition from < 5k/mo to +14k/mo
Rank #1 for "Home Care Software" on Google - Paid Media PPC - Reduced price per lead from $300+ to < $110
-
Social Media - Grew LinkedIn followers from 10k to 52k+
The most followers in the Home Care industry - Web Dev - Lead project to reduce web development and sales tools expenses by $100k+
- G2 - Grew positive reviews from < 10 to 60+
- Leadership - Managed a team of web developers, marketing specialists and contractors. 3+ direct reports.
Balto AI
Director of Digital Marketing | January 2022 – May 2023
Contact Center AI Software
- Developed a multi-channel marketing strategy and tech stack to increase inbound opportunities, grow pipeline, and drive revenue growth
- Manage web development team, contractors, SEO, paid media, and marketing automation platforms
- ROI and Attribution Reporting
Net Health
Sr. Digital Marketing Manager | March 2020 – December 2021
Specialized Healthcare EHR Software and Predictive Analytics
Rehab Therapy, Wound Care, Occupational Health
- Utilized data and automation to increase inbound opportunities and win more deals
- Collaborated with the Demand Generation, Web Development, Content, Brand and Sales Teams to develop and execute SEO, paid media, social, and marketing automation strategies
- Digital Team Management
Saviynt
Digital Marketing Specialist | August 2018 – February 2020
Enterprise Cybersecurity and Compliance Software
Cloud Identity Security and Management Platform
Cloud Identity Security and Management Platform
- Increased inbound lead generation via organic search traffic through technical SEO strategies
- Collaborated with the executive, product, and engineering teams to develop and syndicate content – white papers, data sheets, analyst reports
- Managed marketing automation platform – Salesforce Pardot
- Managed paid media platforms - Google Ads, LinkedIn Ads
- Web Dev Management
Centered MKTG
Marketing Manager | January 2017 – August 2018
Marketing Agency, Technology & Design Industries
- Worked with clients to develop data-driven growth strategies and execute using a combination of research, communication, and analytics
- Clients: Singularity University, Cycle.io, CADcrowd, Traitware, Mallet Cars, PuroTrader, Bright
Vail Resorts - northstar California
Sr. Marketing Specialist | September 2015 – December 2016
Marketing Executive Assistant | September 2013 – September 2015
International Destination Ski Resort – Lake Tahoe
World’s Top Mountain Resort Operator
- Worked with resort executives to develop and grow products targeting HNW families
- Web Development - Content Creation - Social Media Management - CRM
- Managed pro-athlete contracts
Let’s connect
Contact Info
send an email
paul@paulplaza.co
Call me
+1.310.803.0841
Based in
Torrance, California - Los Angeles County
Working Remotely